Centropic connects every customer insight to the hypotheses, experiments, findings and requirements it shapes, so product teams make faster decisions and can always answer “why are we building this?”
Sign in with Google or your email · invite your team when you're ready
The problem
Interview notes, tickets and survey results get scattered across docs, slides and research tools, and are rarely revisited when decisions are made.
By the time a requirement reaches engineering, nobody can say which evidence justified it, or whether it was ever tested.
Research repositories, feedback tools, experiment trackers and issue trackers each hold one link of the chain. None of them connect it.
How Centropic works
Capture interviews, tickets, surveys and analytics as atomic, tagged evidence, or paste raw notes and let AI extract it.
Capture your idea as a falsifiable belief: who it's for, why it beats the alternatives and what success looks like. An AI coach challenges it but never writes it for you.
Lock in success metrics and guardrails up front. Record results, and Centropic delivers the verdict.
AI synthesizes what you learned by combining hard numbers with the customer's voice.
Derive user stories and acceptance criteria that carry their full evidence trail into delivery.
Success criteria and guardrails are set before an experiment starts. When results come in, Centropic validates or invalidates the hypothesis, updates confidence, and carries the learning forward into findings and requirements, automatically linked.
Try it freeBuilt for product people
Prioritise with evidence, not opinions
Keep research alive and connected to decisions
Requirements with built-in traceability
Backlogs stakeholders can trust
Understand the why behind every story
Centropic is designed for desktop and laptop screens. Open this link on a computer for the full experience.